How to Get More Sales on Fiverr and Upwork

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The freelance grind can be unforgiving and cruel at times. Generating sales and increasing freelance profit is all that matters in this game.

Sometimes the quality of your work isn’t enough to keep freelance revenue streams healthy and consistent.

So, let’s take a look at a few things you can do to boost your freelance job profits and start generating more sales on Fiverr and Upwork.

Once upon a time, I used Fiverr regularly. Freelance gigs were abundant and I often had to pick and choose which projects I wanted to take on.

Then, something happened…my job postings stopped generating interest, and my once healthy stream of freelance jobs slowly dried up. I was confused at first and after a few days of head-scratching, I started to do some investigating to see if I could find the root of the problem.

I learned a few things. The first was the prices that freelancers were charging on Fiverr and Upwork had significantly dropped. My fees were no longer competitive and there was a bevy of other freelancers willing to do the same job I was doing for half the price.

I did some quick math and realized I did have some wiggle room with my fees and could lower them and still earn a sustainable income. However, I couldn’t lower them enough to remain competitive and so I knew I had to come up with another strategy to stand out from the crowd and recapture my lost freelance revenue.

So, after going back to the drawing board I made a few changes that proved to be successful and I thought I’d share some of the things I did with you, so that if you’re having difficulty getting freelance jobs you can implement some of these strategies to drive traffic to your job listings.

How to Boost Your Fiverr Sales

1. Optimize Keywords

Make sure you’re doing a bit of keyword research using a tool like SEMRush to ensure your listings are jam-packed with organic traffic-generating keywords.

You can try SEMRush for free using this link.

Choose keywords that are highly searched with low competition. Not many Fiverr or Upwork job pages implement this strategy so you can get ahead of the competition using this method.

Keep in mind you have a limited number of words to work with in your description which is why keyword tools can help you get the most out of them.

These keywords can help you rise to the top of search results within your niche and even help you generate some organic clicks from search engines. Simply put, a job listing page can be optimized for search engines the same way a blog or website can and an overhaul of your freelance job listing page can provide tangible results.

2. Use Fiverr Upsell Options for Better Value

If you’re not upselling on Fiverr you’re doing it wrong. The amount of potential revenue generated from upselling is something that cannot be ignored.

Fiverr allows you to customize what you upsell so you have some room to get creative and separate yourself from the competition.

An effective strategy you can use to upsell on Fiverr is to offer expedited delivery time. Let’s say your listing states the delivery time for a completed gig is 6 days. In the checkout, you can offer an upsell option for quicker delivery time for an extra fee.

Below you can see how a $15 graphic design freelance gig has the potential turn into a lot more using upsell options on Fiverr.

3. Pick the Perfect Image for Your Freelance Job Listing

The image you use in your listing will be the first thing potential buyers take note of. We’re visual creatures after all and you want to take advantage of this by making sure the image you use in your listing markets your services effectively. You don’t want to undo all the hard work you’ve put into your listing by using the wrong image.

Example of a Great Image

This image works because the service offered is clear, an example of the work is given, and a guarantee of quality is implied.

4. Promote Your Freelance Gigs on Social Media

Fiverr allows you to advertise your freelance services wherever you like. I highly encourage you to create social media accounts solely dedicated to the freelance jobs you provide and marketing them every chance you get.

These are the most popular and active social media websites you can use to expand the reach of your freelance services.

If you want to speed up the progress of gaining exposure you can even invest in some paid ads to run on Facebook, Google, and Pinterest. These ads are more about exposure and reeling in potential long term clients.

5. Take a Unique Approach

Fiverr is filled with thousands of freelancers advertising identical services. You need to figure out why your skill is unique and advertise it in such a way that it will separate you from your competitors.

This is easier said than done but let’s, say for example, you are offering your services as a translator. The amount of freelancers on Fiverr offering translation services is overwhelming and you might get lost in the crowd unless you do something to separate yourself. One way to do this is to offer more value than your competitors. You can so by offering not only written translation but also an audio file and even a video file.

Adding more than one type of media delivery is just one way you can gain a new customer as they will feel like they are getting more for their money.

You’ll need to get creative and outsmart your competitors so that you become the obvious choice in a sea of freelancers.

6 Add a Video

I highly recommend adding a short video to your Fiverr freelance job listings explaining what services you offer and adding a bit of background about who you are.

Really try and sell yourself and explain why you’re the best freelancer for the job.

Doing this will add a face and a voice to your business and instill confidence in potential buyers. Written online ads can seem cold and impersonal but by adding video you can make the experience slightly more intimate for the buyer which will also help with building a long term client list.

Final Thoughts

Fiverr is a very competitive market place. The amount of freelancers offering high quality work for very little money is growing more every day. It’s hard to compete with such low prices if you live in a part of the world where the living expenses are a lot higher.

However, you can generate enough sales to make it a full time career by using the tips and tricks listed above and being diligent about not giving up.

I’d much rather take a little less money and be my own boss than slave away at a 9 – 5 where my personal freedom and time management are left in the hands of someone else. I enjoy the freedom that comes with freelance gigs and they allow me to design my own day and choose how I organize and manage my time.